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28 July 2013

What’s A Blog?

A blog is a website where one or multiple users contribute content relating to a certain interest, field or area of expertise. Blogs can be used for personal or business purposes, but they should always contain content that is updated on a regular basis with relevant, useful information. Blogs are the place for you to […]


28 July 2013

Should I Blog?

Creating a blog for your business or organization is never a bad idea. We recently posted a blog post titled “Where Can I Get News About My Business Published?” where I  shared the value of creating your own content. Blogs and content go hand in hand. Here’s why: Getting your content published in media outlets […]


What is Content Repurposing?

So, you write an article. You’ve concluded that it’s interesting, informative and beneficial to existing and potential clients. Now what? Once you’ve distributed an article, it’s easy to forget about the work you’ve already done and move on to the next project in your marketing strategy. However, you’ve already put in the effort to create […]


22 July 2013
Categories
Content, Search

1 Trillion URLs – Where’s Mine?

In the simplest terms possible, Google is your friend. That’s because if you do the right things, Google will be the easiest way to tell searchers about your local business. Did you know that the World Wide Web hosts more than 100 million websites and that Google tracks more than 1 TRILLION URLs? Try not […]


22 July 2013

Should I Be In Google Places?

Have you ever wondered whether entering your business into Google Places was worth your time? We’re here to tell you that it is. There are several reasons why: Having your business in Google’s business directory gives you the opportunity to put your website URL in the listing, which will help you build up relevancy inside […]


22 July 2013
Categories
Branding, Content, Search

Why Do Small Businesses Need to Write?

It’s not enough for your business to just have an online presence through directory listings, a website, and digital advertising campaigns. You’ve got to develop a full-fledged content strategy. Your business needs to write compelling content to push out online. Why should your business write articles, you want to know? Three simple but crucial reasons: […]


22 July 2013
Categories
Content, Search

How Can I Use Videos and Images to Boost My Organic Results?

In “How Does Google Work?” we explained that Google recognizes text best. But that’s only partially true. The search engine also values text coupled with images in producing results for searchers. How does this apply to you? It means that you’ve got to think about how you can incorporate quality photos and short videos into […]


22 July 2013
Categories
Content, Search

Why Should My Content Be Written For Google?

Imagine if your favorite author had never shared his or her work with a publisher. Despite the quality of the content, readers would never see it, and it definitely wouldn’t end up on any bestsellers lists! The same concept applies when you write content for your website or blog without considering Google and other search […]


22 July 2013
Categories
Search

What Are Organic Search Results?

Organic search results are what you see just below the yellow highlighted box of listings after a Google search. Simply put, organic results aren’t paid for, and non-organic results have been purchased by a business for a shot at greater visibility. Typically organic results start just before the fold. Here’s a secret: you don’t have […]


25 September 2012
Categories
Advertising, Branding, Search

Are You Buying the “Latest Thing” Instead of Results?

Each day seems to bring a new “opportunity” to get found online through a new directory listing, an SEO redo of your website, or some social media buzz. Even the Dallas Morning News is jumping into the online fray with their 508 Digital offering which seems to combine all three. Everybody has something to sell […]