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Imagine if your favorite author had never shared his or her work with a publisher. Despite the quality of the content, readers would never see it, and it definitely wouldn’t end up on any bestsellers lists! The same concept applies when you write content for your website or blog without considering Google and other search engines.
If you’re anything like me, you look at the first page of results. If you can’t find what you’re looking for there, you revise your search. Failing to include specific keywords relating to your business could keep your website off the front page of Google and out of potential customers’ minds.
When writing, keyword your content with words and phrases that apply to your business. For example, if your business is a Mercedes-Benz dealership in Dallas, make sure your content includes the name of your business, basic keywords (car, SUV, sedan, dealership, Dallas…etc.) and more specific terms (Mercedes-Benz, E-Class, C-Class, roadster…etc.). This way, if someone searches the term “Mercedes roadster Dallas” in Google, your business will have a better chance of appearing higher in search results and catching the attention of potential customers.
Sarah Griffith is Executive Editor of BubbleLife.com, an Advice Interactive Group product. She’s worked with BubbleLife since 2011, transitioning to Advice during BubbleLife’s acquisition in 2017. Sarah has a Bachelor of Arts degree in Journalism-Public Relations from Baylor University and has a passion for all things related to content. She has formerly served in multiple roles at BubbleLife, including Digital Marketing Consultant, Account Executive, Business Editor, and Neighborhood Editor, helping expand the company from eight community websites in Dallas-Fort Worth to more than 250 nationwide. When out of the office, Sarah can typically be found listening to live music and engaging in a never-ending hunt for the best queso in Dallas.
