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Creating a blog for your business or organization is never a bad idea. We recently posted a blog post titled “Where Can I Get News About My Business Published?” where I shared the value of creating your own content. Blogs and content go hand in hand. Here’s why:
Getting your content published in media outlets like newspapers, magazines and digital publications is a difficult, competitive task. Even if your business has the newest, brightest concept, your chances of getting attention from an editor among thousands of small business inquiries seem slim to none. Instead, take matters into your own hands.
Create a blog, to which you can post directly about your business. Write informational, useful articles benefit your reader by offering them free knowledge. This way, you’ve got a two-part strategy — your readers will be influenced to call, and search engines like Google, Bing and Yahoo will “see” your content, enhancing your company’s online visibility.
Sarah Griffith is Executive Editor of BubbleLife.com, an Advice Interactive Group product. She’s worked with BubbleLife since 2011, transitioning to Advice during BubbleLife’s acquisition in 2017. Sarah has a Bachelor of Arts degree in Journalism-Public Relations from Baylor University and has a passion for all things related to content. She has formerly served in multiple roles at BubbleLife, including Digital Marketing Consultant, Account Executive, Business Editor, and Neighborhood Editor, helping expand the company from eight community websites in Dallas-Fort Worth to more than 250 nationwide. When out of the office, Sarah can typically be found listening to live music and engaging in a never-ending hunt for the best queso in Dallas.
