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28 July 2013

Should I Blog?

Creating a blog for your business or organization is never a bad idea. We recently posted a blog post titled “Where Can I Get News About My Business Published?” where I  shared the value of creating your own content. Blogs and content go hand in hand. Here’s why:

Getting your content published in media outlets like newspapers, magazines and digital publications is a difficult, competitive task. Even if your business has the newest, brightest concept, your chances of getting attention from an editor among thousands of small business inquiries seem slim to none. Instead, take matters into your own hands.

Create a blog, to which you can post directly about your business. Write informational, useful articles benefit your reader by offering them free knowledge. This way, you’ve got a two-part strategy — your readers will be influenced to call, and search engines like Google, Bing and Yahoo will “see” your content, enhancing your company’s online visibility.

Sarah Griffith is a 2011 graduate of Baylor University with a degree in Journalism-Public Relations. Currently an Account Executive at BubbleLife Media, she has formerly served as a Business Editor and Neighborhood Editor for the company. When out of the BubbleLife offices, Sarah's interests include live music, exploring Dallas and all things PR.