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What is Content Repurposing?

So, you write an article. You’ve concluded that it’s interesting, informative and beneficial to existing and potential clients. Now what? Once you’ve distributed an article, it’s easy to forget about the work you’ve already done and move on to the next project in your marketing strategy. However, you’ve already put in the effort to create […]

28 July 2013

What is CPM?

The abbreviation CPM is an advertising term that stands for “cost per thousand impressions” and is used to compare the cost of reaching potential customers. In online advertising, an impression is when an ad is displayed to a person on a webpage. So, if a person is viewing a webpage that has your ad somewhere […]

28 July 2013

What is CTR?

One way to determine how successful an online advertising campaign has been is by looking at its Click Through Rate or CTR. CTR is a measurement of the amount of times your ads have been clicked on. To calculate a single ad’s click through rate, you must divide the number of clicks by the amount […]

22 July 2013
Email Marketing

What is CAN-SPAM?

The Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003 (CAN-SPAM) regulates commercial email and requires businesses to allow recipients to opt-out of future messages. CAN-SPAM does not require a business to get a person’s permission to send them an email, but it does require the business to allow people to unsubscribe from […]

22 July 2013
Email Marketing

What is Open Rate?

When you send a mass email to your contacts, you are probably curious about how many of them read it. The “open rate” is a measurement of the amount of emails that are opened (or viewed) by the recipients. To calculate the open rate, you divide the number of opened emails by the amount of […]

What Does a Mature Marketing Effort Look Like?

We are often asked what should I be doing for marketing? The short answer is “as much as you have time and budget for” with the mature marketing plan look something like diagram below. But, before you panic or turn away, you need to remember that BubbleLife has built its whole technology platform around delivering […]

11 April 2012

Facebook vs. Email

Facebook and email both serve the same purpose – they help keep your business in front of customers. But each has its own pros and cons and limited time can deter many businesses from making the best use of each. Here’s a quick run down of the two. Facebook Pros Easy to compose and distribute […]

What is a Neighborhood Marketing Center?

Editors Note: The Neighborhood Marketing Center has been renamed BubbleLife Connect. My son is on Facebook everyday and never on email. I’m on email all the time and seldom on Facebook. My wife surfs the web each morning to find her news. My brother-in-law doesn’t surf the web but uses Twitter to keep up with […]

31 May 2011

Email Dominates Sharing of Online Content

A recent study by Chadwick Martin Bailey and iModerate Research Technologies shows that email still dominates sharing between friends, family and co-workers. The breakdown was as follows: Email – 86% Facebook – 49% Telephone – 25% Mail – 9% Twitter – 4% Blog – 3% LinkedIn – 2% “Social media has opened up new opportunities […]