HIPAA and Marketing
Marketing to existing clients or patients is a great way to gain repeat business. However, when it comes to marketing in the health care industry, the waters can become muddied with legal terms and rules that are hard to navigate. The health care industry requires businesses interested in marketing to abide by the HIPAA Privacy […]
Glossary: Common Terms in Social Media and Advertising
Awareness — The ability of a random customer to identify a business by name and product or service. B2B — Business-to-business. A term used when one business sells goods or services to other businesses. B2C — Business-to-consumer. A term used when a business sells goods or services to individuals. Banner Ad — An advertisement that runs on a website or in a newsletter […]
What is CPM?
The abbreviation CPM is an advertising term that stands for “cost per thousand impressions” and is used to compare the cost of reaching potential customers. In online advertising, an impression is when an ad is displayed to a person on a webpage. So, if a person is viewing a webpage that has your ad somewhere […]
What is CTR?
One way to determine how successful an online advertising campaign has been is by looking at its Click Through Rate or CTR. CTR is a measurement of the amount of times your ads have been clicked on. To calculate a single ad’s click through rate, you must divide the number of clicks by the amount […]
Can I Stop Advertising When the Phone Starts Ringing?
When it comes to a business’s advertising strategy, there is one general rule that shouldn’t be forgotten or overlooked: Remain consistent. All too often, businesses assume that once they get a few leads, they no longer need to continue with their advertising efforts, undervaluing the importance of consistently getting their message in front of old […]
Why Doesn’t My Advertising Work?
Have you tried advertising but feel like it hasn’t generated any results whatsoever? This could be attributed to several factors. — Reaching the Wrong Audience If you are a luxury car salesman in Plano, Texas, you want to make sure that high-income residents in your city and neighboring communities see your advertisements, so you need […]
Should I Be In Google Places?
Have you ever wondered whether entering your business into Google Places was worth your time? We’re here to tell you that it is. There are several reasons why: Having your business in Google’s business directory gives you the opportunity to put your website URL in the listing, which will help you build up relevancy inside […]
Why Isn’t Word-of-Mouth Enough?
Many small business owners rely heavily, if not solely, on word-of-mouth advertising. Often, this is because many feel they lack the knowledge and time to execute a marketing plan. Yes, word-of-mouth is free and effective, but in order to make it work, you have to constantly remind people to promote your company, and even then […]
What’s a Good Call to Action?
A “call to action” is a sales message that promotes a sense of urgency, encouraging potential customers to act on it immediately. The strongest calls to action emphasize a benefit to the viewer such as “Save” or promise something of value such as “10 Tips for…” All of your business’s advertisements and promotional materials need […]
Why Local Business Advertising Fails
Reject the notion of the “blow-the-budget, try-it-all” advertising blitz and ditch the search for the new, bright and shiny marketing gimmick. It doesn’t exist. As much as I would like to be on the selling end of your expensive endeavor, I don’t want to listen to you complain in a month about how it didn’t […]