Organic search results are what you see just below the yellow highlighted box of listings after a Google search. Simply put, organic results aren’t paid for, and non-organic results have been purchased by a business for a shot at greater visibility. Typically organic results start just before the fold.
Here’s a secret: you don’t have to buy paid search ads to get customers to find your business. But there are a few things you should keep in mind when building your online presence so that your business fares well in organic searches.
1. Include your business in every online directory out there
Having your business in multiple directories gives you the opportunity to put your website URL in each listing, which will help you build up relevancy inside the Google search function. When your URL is positioned on several servers online, Google will “like” you better. That means your business listing will be more likely to turn up in the top search results when potential customers search Google. These organic (and free) results will direct more traffic and page views to your site, resulting in more business.
2. Write, write, and write some more
Start a blog for your business. If your business already has a website, write articles about the specific services you have to offer a client. There should be plenty of reading material on your site. Potential customers searching Google will be more likely to stumble upon your site if their search mirrors your article’s title.
You might also consider hosting a blog on your business’ website, as well as another online location such as WordPress. BubbleLife.com offers a blog with your free directory listing. Using our blog gives you the opportunity to take advantage of our traffic and ranking according to Google. Another reminder: NEVER blog and/or write an article on your site without including your business’ URL. (More on that below).
3. Choose your words carefully
When writing articles about your business’ goods and services, include relevant “key words.” Pretend like you’re a potential customer – what kind of words might you type into Google’s search box? Ensure that those key words make their way into each article. Then, your articles will show up in a client’s organic search results. With key words, there is a greater possibility that your business’ article(s) are ranked higher organically.
4. Always include your URL
Include your business’ web URL and basic contact information in everything you write on your blog platform. The more servers your URL is included on, the more important Google will think your business is. Then you’ll likely be ranked higher on organic search results.
In conclusion, you don’t have to purchase search result ads to generate business online. In fact, if you’ve implemented your online visibility strategy well, organic search results will get you more long-term business because they have a longer “shelf life” than paid search results. When businesses buy high search ranks and decide to quit paying, their search results disappear. With organic results, your business will continue to show up on Google – but only if you’ve key worded your written content well, included your URL in every article, and input your business on several online directories.
For more on Google search results, you can read John Battelle’s “The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture” and/or R.L. Adams’ SEO White Book: The Organic Guide to Google Search Engine Optimization.”