What Does a Mature Marketing Effort Look Like?
We are often asked what should I be doing for marketing? The short answer is “as much as you have time and budget for” with the mature marketing plan look something like diagram below. But, before you panic or turn away, you need to remember that BubbleLife has built its whole technology platform around delivering […]
10 Common Local Business Website Mistakes
A good website is now one of the most important things a local business can do to generate new customers. But the definition of a good website is too often that it “looks good” without really understanding how a website functions with customers and the rest of the Internet. Here is a list of the […]
My Website Looks Great, What’s Wrong With That?
There is nothing wrong with a great looking website if that’s all you want. But most local businesses also want their website to make the phone ring and generate sales. A great looking website doesn’t, by itself, achieve these goals. A website is the transition from marketing to sales – where advertising stops and customer acquisition […]
What’s So Bad About Flash on my Website?
100 million iPhones and 50 million iPads. That’s the estimate for Apple unit sales in 2012 alone. And, Adobe Flash runs on none of them. Those numbers are a large part of the reason Adobe abandoned mobile Flash development last year. Adobe’s announcement means that even the newer non-Apple devices won’t be supporting Flash either […]
Your Customer is Up – Is Your Website?
Have you ever been asked for your phone number and you go blank? Most of us don’t call ourselves very often and those that do usually just get a busy number – go figure. A business website is a lot like our own phone number, we expect others to use it, but seldom use it […]