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6 August 2013

What Should I Put on Pinterest?

So you want to get a Pinterest. Or rather, your business does. It’s a good move. The more visual content you’ve got floating around on the web promoting your goods and services, the more opportunities you have to direct potential customers back to your storefront or online store. Pinterest is a great tool because of […]

28 July 2013

What’s A Blog?

A blog is a website where one or multiple users contribute content relating to a certain interest, field or area of expertise. Blogs can be used for personal or business purposes, but they should always contain content that is updated on a regular basis with relevant, useful information. Blogs are the place for you to […]

28 July 2013

Should I Blog?

Creating a blog for your business or organization is never a bad idea. We recently posted a blog post titled “Where Can I Get News About My Business Published?” where I  shared the value of creating your own content. Blogs and content go hand in hand. Here’s why: Getting your content published in media outlets […]

28 July 2013

What Should I Put on Twitter?

Let’s start with the basics: your Twitter bio (which can be only 160 characters or less) should include your business’ city and a very brief description of what the company does. Like we’ve discussed before, include relevant keywords in your bio so that if a customer were to search “plumber Dallas family owned,” for example, […]

28 July 2013

What Should I Put on LinkedIn?

The primary social media site for use by professionals is LinkedIn. The site offers opportunities for individuals to network, find jobs and even conduct business, but many people are unsure of what they should post after they get their profiles created. Here are a few recommendations of good things to post to LinkedIn, which can […]

What Should I Put on Facebook?

Facebook — needless to say, this tool has revolutionized the way we communicate and share information. If you’re reading this, I’m assuming you’ve already created a Facebook page for your small business. If you don’t have one, get one NOW! Your business’ Facebook page can be a powerful, efficient and (most importantly) free way to […]

22 July 2013

Where Can I Get News About My Business Published?

Getting your content published in media outlets like newspapers, magazines and digital publications is a difficult, competitive task. Even if your business has the newest, brightest concept, your chances of catching the attention of an editor among thousands of small business inquiries seem slim to none. Rather than waiting around for an article that probably […]

22 July 2013

How Can I Get People to Read My Article?

Writing fluff content about your business just isn’t enough. For people to read your articles, you have to go beyond the basics of your company and provide informational content directed at your reader. For example, instead of telling people about the award your business recently won, provide a real-life customer testimonial that demonstrates why your company […]

22 July 2013

Who Cares About What I Have to Say?

Nobody cares about what you have to say. It sounds harsh, but it’s the truth. Existing and potential clients want to read about something that relates to them — their problems, their interests or their concerns — and how your business or organization can benefit them. If you provide relevant, helpful and interesting content that applies […]

22 July 2013
Public Relations

What is PR?

According to Public Relations News, “Public relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance.” At its core, PR is the act of distributing information about […]