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25 September 2012
Advertising, Branding, Search

Are You Buying the “Latest Thing” Instead of Results?

Each day seems to bring a new “opportunity” to get found online through a new directory listing, an SEO redo of your website, or some social media buzz. Even the Dallas Morning News is jumping into the online fray with their 508 Digital offering which seems to combine all three. Everybody has something to sell you, but their goal always seems to be for you to buy their “latest thing” rather than for your phone to start ringing.

Yet, if just purchasing the “latest thing” were an effective strategy, political candidates would just put up a Facebook page, SEO their website and wait by the ballot box. But, clearly something else is required. You’ve got to go get in front of your likely customers, get them to understand your benefits and then get them to “vote” for you with a phone call or visit.

Getting the vote of your customers is hard work. It requires applying old-fashioned and proven techniques such as advertising, marketing and public relations in the context of the Internet. Plus, since your potential customers aren’t on any single online site, your efforts have to be spread among a wide variety of online efforts to see results.

This is where BubbleLife Connect comes in. We take away the hard work, uncertainty and give you an outsourced marketing staff that comes fully equipped with all the tools for advertising, marketing and public relations plus the focused audience of our neighborhood websites. In a nutshell, BubbleLife does the hard work for you so you see results at a much lower cost than that of a part-time marketing person.

How do we know BubbleLife’s solution works? Because we track everything that happens so we know it works. Plus, all this tracking gives us the ability to improve results over time.

Want to quit buying the “latest thing” and start buying results? Call us today at 214.233.0740 or email us at

Jeff is the President and CEO of BubbleLife Media, the publisher of, DFW's largest neighborhood news source, and a leading provider of neighborhood marketing solutions. Jeff has always been a technology entrepreneur including founding and leading one company that ranked 26th on Inc. Magazine’s list of Fastest Growing Private Companies, held an IPO and sold to McAfee.