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A blog is a website where one or multiple users contribute content relating to a certain interest, field or area of expertise. Blogs can be used for personal or business purposes, but they should always contain content that is updated on a regular basis with relevant, useful information.
Blogs are the place for you to promote your company on a deeper level than your website or social media sites. A blog is also a place for customers to learn more about your company. A business or organization can utilize a blog by publishing content that will not only promote its brand but will also engage readers, enticing them to interact with the company.
Remember, an important aspect of blogging is consistency. Make sure to post interesting, relevant content regularly to keep your business at the top of existing and potential customers’ minds.
Maintaining a blog is a time commitment, but if done correctly, the efforts will pay off in the long run.
Sarah Griffith is Executive Editor of BubbleLife.com, an Advice Interactive Group product. She’s worked with BubbleLife since 2011, transitioning to Advice during BubbleLife’s acquisition in 2017. Sarah has a Bachelor of Arts degree in Journalism-Public Relations from Baylor University and has a passion for all things related to content. She has formerly served in multiple roles at BubbleLife, including Digital Marketing Consultant, Account Executive, Business Editor, and Neighborhood Editor, helping expand the company from eight community websites in Dallas-Fort Worth to more than 250 nationwide. When out of the office, Sarah can typically be found listening to live music and engaging in a never-ending hunt for the best queso in Dallas.
