Many small business owners rely heavily, if not solely, on word-of-mouth advertising. Often, this is because many feel they lack the knowledge and time to execute a marketing plan. Yes, word-of-mouth is free and effective, but in order to make it work, you have to constantly remind people to promote your company, and even then […]
It’s not enough for your business to just have an online presence through directory listings, a website, and digital advertising campaigns. You’ve got to develop a full-fledged content strategy. Your business needs to write compelling content to push out online. Why should your business write articles, you want to know? Three simple but crucial reasons: […]
Want to close more business and for higher amounts? This is one of the best primers on selling, I’ve seen in a long time. Great techniques simply explained in less than 12 minutes.
Each day seems to bring a new “opportunity” to get found online through a new directory listing, an SEO redo of your website, or some social media buzz. Even the Dallas Morning News is jumping into the online fray with their 508 Digital offering which seems to combine all three. Everybody has something to sell […]
When your customers watched three local television stations, read one daily newspaper and had a phonebook in the cupboard, it was relatively easy to place an ad that made your business phone ring. Now, with hundreds of stations, thousands of news sites and hundreds of printed and online directories it’s much harder for your ad […]
Ask. It really is that simple, yet surprisingly few businesses take the time to ask their customers to come back either during their first visit or later after they’ve left. Asking for a repeat visit is simple and there are a variety of ways to ask including: Providing a return visit coupon Posting on Facebook […]
Many businesses look to Apple as a role model for exemplary customer service. Even large companies like JC Penney are trying to emulate Apple’s retail experience. But there are things in the Apple customer service model that don’t really apply to most neighborhood businesses such as: Ultramodern storefronts Cashless and paperless checkout Minimal inventory Abundance […]
My son likes the Harry Potter Wii game (hang in there, I’ll make this relevant in just a few sentences). In the game, you have to complete tasks in a particular sequence in order to solve a challenge. Get the sequence wrong and you’ll end up stuck in the game. The game has a flow […]