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What is Content Repurposing?

So, you write an article. You’ve concluded that it’s interesting, informative and beneficial to existing and potential clients. Now what? Once you’ve distributed an article, it’s easy to forget about the work you’ve already done and move on to the next project in your marketing strategy. However, you’ve already put in the effort to create […]

22 July 2013

Why Isn’t Word-of-Mouth Enough?

Many small business owners rely heavily, if not solely, on word-of-mouth advertising. Often, this is because many feel they lack the knowledge and time to execute a marketing plan. Yes, word-of-mouth is free and effective, but in order to make it work, you have to constantly remind people to promote your company, and even then […]

22 July 2013
Branding, Content, Search

Why Do Small Businesses Need to Write?

It’s not enough for your business to just have an online presence through directory listings, a website, and digital advertising campaigns. You’ve got to develop a full-fledged content strategy. Your business needs to write compelling content to push out online. Why should your business write articles, you want to know? Three simple but crucial reasons: […]

6 March 2013
Branding, Storefront

Learn How to Increase Sales in 12 Minutes

Want to close more business and for higher amounts? This is one of the best primers on selling, I’ve seen in a long time. Great techniques simply explained in less than 12 minutes.  

25 September 2012
Advertising, Branding, Search

Are You Buying the “Latest Thing” Instead of Results?

Each day seems to bring a new “opportunity” to get found online through a new directory listing, an SEO redo of your website, or some social media buzz. Even the Dallas Morning News is jumping into the online fray with their 508 Digital offering which seems to combine all three. Everybody has something to sell […]

15 August 2012
Advertising, Branding

How Do Other Small Businesses Market in Dallas?

When your customers watched three local television stations, read one daily newspaper and had a phonebook in the cupboard, it was relatively easy to place an ad that made your business phone ring. Now, with hundreds of stations, thousands of news sites and hundreds of printed and online directories it’s much harder for your ad […]

What Does a Mature Marketing Effort Look Like?

We are often asked what should I be doing for marketing? The short answer is “as much as you have time and budget for” with the mature marketing plan look something like diagram below. But, before you panic or turn away, you need to remember that BubbleLife has built its whole technology platform around delivering […]

1 August 2012

One Easy Way to Get a Repeat Customer – Guaranteed!

Ask. It really is that simple, yet surprisingly few businesses take the time to ask their customers to come back either during their first visit or later after they’ve left. Asking for a repeat visit is simple and there are a variety of ways to ask including: Providing a return visit coupon Posting on Facebook […]

20 June 2012

Why Bubba’s is a Better Role Model than Apple

Many businesses look to Apple as a role model for exemplary customer service. Even large companies like JC Penney are trying to emulate Apple’s retail experience. But there are things in the Apple customer service model that don’t really apply to most neighborhood businesses such as: Ultramodern storefronts Cashless and paperless checkout Minimal inventory Abundance […]

16 January 2012
Advertising, Branding

Getting Customers to Your Business

My son likes the Harry Potter Wii game (hang in there, I’ll make this relevant in just a few sentences). In the game, you have to complete tasks in a particular sequence in order to solve a challenge. Get the sequence wrong and you’ll end up stuck in the game. The game has a flow […]