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31 May 2011

Email Dominates Sharing of Online Content

A recent study by Chadwick Martin Bailey and iModerate Research Technologies shows that email still dominates sharing between friends, family and co-workers. The breakdown was as follows: Email – 86% Facebook – 49% Telephone – 25% Mail – 9% Twitter – 4% Blog – 3% LinkedIn – 2% “Social media has opened up new opportunities […]

27 May 2011
Social Media

Why You Should Never Hire a “Social Media Expert”

I was going to write an article on why approaching social media as a standalone endeavor always fails. But this article from Peter Shankman sums it up better than I ever could. His conclusion couldn’t be more spot on: “Social media is not “cool.” MAKING MONEY IS COOL. Social media is simply another arrow in […]

23 May 2011

What’s Inside Your Neighborhood Marketing Black Box?

Neighborhood marketing and advertising is often a black box. Money pours in at the top of the marketing black box and results (or sometimes the lack of) magically occur. What happens inside the block box is left a mystery. The information most businesses want to know can’t be seen. Did people see my ad? Did […]