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27 May 2011
Social Media

Why You Should Never Hire a “Social Media Expert”

I was going to write an article on why approaching social media as a standalone endeavor always fails. But this article from Peter Shankman sums it up better than I ever could. His conclusion couldn’t be more spot on:

“Social media is not “cool.” MAKING MONEY IS COOL. Social media is simply another arrow in the quiver of marketing, and that quiver is designed to GENERATE REVENUE.”

Why I Will Never, Ever Hire A “Social Media Expert”

Jeff is the President and CEO of BubbleLife Media, the publisher of, DFW's largest neighborhood news source, and a leading provider of neighborhood marketing solutions. Jeff has always been a technology entrepreneur including founding and leading one company that ranked 26th on Inc. Magazine’s list of Fastest Growing Private Companies, held an IPO and sold to McAfee.