Why You Should Never Hire a “Social Media Expert”

I was going to write an article on why approaching social media as a standalone endeavor always fails. But this article from Peter Shankman sums it up better than I ever could. His conclusion couldn’t be more spot on:

“Social media is not “cool.” MAKING MONEY IS COOL. Social media is simply another arrow in the quiver of marketing, and that quiver is designed to GENERATE REVENUE.”

Why I Will Never, Ever Hire A “Social Media Expert”
http://www.businessinsider.com/why-i-will-never-ever-hire-a-social-media-expert-2011-5

Jeff Farris

Jeff is the President and CEO of BubbleLife Media, the publisher of http://bubblemedia4.wpengine.com, DFW's largest neighborhood news source, and a leading provider of neighborhood marketing solutions. Jeff has always been a technology entrepreneur including founding and leading one company that ranked 26th on Inc. Magazine’s list of Fastest Growing Private Companies, held an IPO and sold to McAfee.