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31 May 2011

Email Dominates Sharing of Online Content

A recent study by Chadwick Martin Bailey and iModerate Research Technologies shows that email still dominates sharing between friends, family and co-workers. The breakdown was as follows:

  1. Email – 86%
  2. Facebook – 49%
  3. Telephone – 25%
  4. Mail – 9%
  5. Twitter – 4%
  6. Blog – 3%
  7. LinkedIn – 2%

“Social media has opened up new opportunities for marketers to amplify their brand, build loyalty and connect with consumers,” says Jeff McKenna, senior consultant at Chadwick Martin Bailey. “Creating relevant, sharable content needs to be part of the overall marketing strategy, as it is an important vehicle for Word of Mouth advertising.”

Next time, you think about “word-of-mouth” marketing, remember email, Facebook and voice are the top 3 ways it gets done.

Jeff is the President and CEO of BubbleLife Media, the publisher of, DFW's largest neighborhood news source, and a leading provider of neighborhood marketing solutions. Jeff has always been a technology entrepreneur including founding and leading one company that ranked 26th on Inc. Magazine’s list of Fastest Growing Private Companies, held an IPO and sold to McAfee.