Tips For Your Website’s Homepage
We often tell people that their marketing ends at their business’ website, and that’s where their sales pipeline begins. Your website should be working to help you generate business. Website not bringing in business? Check to see if your website follows best practices: Tip 1 – Explain what your business does on the front page. […]
Why Local Business Advertising Fails
Reject the notion of the “blow-the-budget, try-it-all” advertising blitz and ditch the search for the new, bright and shiny marketing gimmick. It doesn’t exist. As much as I would like to be on the selling end of your expensive endeavor, I don’t want to listen to you complain in a month about how it didn’t […]
The Number One Secret to the Success of Your Local Business
I’ve never been one to mince words, and I recently had a client insist that advertising doesn’t work. My initial response — which I kept to myself — was why do so many people continue to advertise if it doesn’t work? I did write him back, however, and felt that many could learn from my explanation, so […]