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People forget birthdays, anniversaries, names and meetings. The list goes on. So, why should someone remember your business? Just because you provide a good product or service at a good price with excellent staff doesn’t mean customers will be back. But, it may not be intentional; chances are they just forgot.
To keep from becoming like a close relative’s forgotten birthday, a business needs to stay in front of previous customers. At BubbleLife, we consider this step part of the Engagement process. Engaging a customer isn’t just answering the phone on their first call, its also maintaining the relationship over a long period of time.
To engage, businesses need a way to stay in contact. Everyone has a phone, but few like getting solicitation calls. This leaves the four primary online ways of:
As a part of every visit, a business needs to find the best way to reach a customer for continued engagement. Email is the best way because it puts a business in control of future contact and provides a high likelihood of reaching that customer in the future. The social media methods work too, but a business must rely on a customer accepting an invite or “liking” your business after they have left.
Letting a customer leave your business without and email address or social media connection is a sure way to put your business on the path to being forgotten.
Jeff is the President and CEO of BubbleLife Media, the publisher of http://bubblemedia4.wpengine.com, DFW's largest neighborhood news source, and a leading provider of neighborhood marketing solutions. Jeff has always been a technology entrepreneur including founding and leading one company that ranked 26th on Inc. Magazine’s list of Fastest Growing Private Companies, held an IPO and sold to McAfee.
