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1 November 2011

You Look Familiar, But I’ve Forgotten Your Name

People forget birthdays, anniversaries, names and meetings. The list goes on. So, why should someone remember your business? Just because you provide a good product or service at a good price with excellent staff doesn’t mean customers will be back. But, it may not be intentional; chances are they just forgot.

To keep from becoming like a close relative’s forgotten birthday, a business needs to stay in front of previous customers. At BubbleLife, we consider this step part of the Engagement process. Engaging a customer isn’t just answering the phone on their first call, its also maintaining the relationship over a long period of time.

To engage, businesses need a way to stay in contact. Everyone has a phone, but few like getting solicitation calls. This leaves the four primary online ways of:

  1. Email
  2. Facebook
  3. Twitter
  4. LinkedIn

As a part of every visit, a business needs to find the best way to reach a customer for continued engagement. Email is the best way because it puts a business in control of future contact and provides a high likelihood of reaching that customer in the future. The social media methods work too, but a business must rely on a customer accepting an invite or “liking” your business after they have left.

Letting a customer leave your business without and email address or social media connection is a sure way to put your business on the path to being forgotten.

Jeff is the President and CEO of BubbleLife Media, the publisher of, DFW's largest neighborhood news source, and a leading provider of neighborhood marketing solutions. Jeff has always been a technology entrepreneur including founding and leading one company that ranked 26th on Inc. Magazine’s list of Fastest Growing Private Companies, held an IPO and sold to McAfee.