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Think about the last time you shared a link through email or Facebook. What was it about? It’s likely that you shared it because you found it interesting and assumed others would, too. Consider this when you write content. Readers are more likely to share information they find helpful, humorous or inspiring. As a local business or organization, you are an expert in your field. Show it by providing interesting, helpful content that will benefit your readers.
Though it’s always a good idea to provide answers or solve a problem for your readers, go beyond this model and include a human-interest angle to your content. Use real life examples to tell the story of how a customer benefitted from your product or services. Your readers will not only read the information, but they’ll also relate to it. This will encourage them to share your content with family and friends, likely via social media.
Finally, this option is probably the simplest and the most obvious way to get people to share your content: just ask. That’s right — ask your readers to share your posts. You’ll be surprised at the response!
Sarah Griffith is Executive Editor of BubbleLife.com, an Advice Interactive Group product. She’s worked with BubbleLife since 2011, transitioning to Advice during BubbleLife’s acquisition in 2017. Sarah has a Bachelor of Arts degree in Journalism-Public Relations from Baylor University and has a passion for all things related to content. She has formerly served in multiple roles at BubbleLife, including Digital Marketing Consultant, Account Executive, Business Editor, and Neighborhood Editor, helping expand the company from eight community websites in Dallas-Fort Worth to more than 250 nationwide. When out of the office, Sarah can typically be found listening to live music and engaging in a never-ending hunt for the best queso in Dallas.
