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22 July 2013

Where Can I Get News About My Business Published?

Getting your content published in media outlets like newspapers, magazines and digital publications is a difficult, competitive task. Even if your business has the newest, brightest concept, your chances of catching the attention of an editor among thousands of small business inquiries seem slim to none. Rather than waiting around for an article that probably won’t be written, take matters into your own hands and create a blog to accompany your company’s website.

With your own blog, you can post news and information about your business directly. Write informational, useful articles that benefit your reader by offering them free knowledge. This way, you’ve got a two-part strategy — your readers will be influenced to call, and search engines like Google, Bing and Yahoo will “see” your content, enhancing your company’s online visibility.

Sarah Griffith is a 2011 graduate of Baylor University with a degree in Journalism-Public Relations. Currently an Account Executive at BubbleLife Media, she has formerly served as a Business Editor and Neighborhood Editor for the company. When out of the BubbleLife offices, Sarah's interests include live music, exploring Dallas and all things PR.