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22 July 2013

What’s a Good Call to Action?

A “call to action” is a sales message that promotes a sense of urgency, encouraging potential customers to act on it immediately. The strongest calls to action emphasize a benefit to the viewer such as “Save” or promise something of value such as “10 Tips for…”

All of your business’s advertisements and promotional materials need to have a strong call to action in order to help elicit a response from potential clients.

A good call to action must be compelling and specific, while preferably emphasizing the benefits of your product or service. On top of that, it needs to be short enough to engage the reader and include information about how to get in contact with you.

Here are some examples of good calls to action that have been used by BubbleLife’s clients and generated results:

• Contractor
“Looking to redo your bathroom or kitchen? __________ can help turn your dreams into a reality. Click here or call xxx-xxx-xxxx to learn more.

“Register your little one for preschool. Call xxx-xxx-xxxx today to schedule a tour and learn more about your child’s first school experience.”

Insurance Agent
Protect Your Employees: Develop a benefits package that allows you to attract and retain good employees. Click here or call __________ at xxx-xxx-xxxx to learn more.

• Transportation Service
Travel in Reliable Comfort and Style: With vehicles ranging from personal and corporate limos to party buses, __________ is ready to help you get around in comfort and style. Click here or call xxx-xxx-xxxx for more information and rates.”

Other ideas for creating good calls to action are to promote a limited time offer or a special event that you’re having, since both have a sense of urgency.

Sarah Griffith is Executive Editor of, an Advice Interactive Group product. She’s worked with BubbleLife since 2011, transitioning to Advice during BubbleLife’s acquisition in 2017. Sarah has a Bachelor of Arts degree in Journalism-Public Relations from Baylor University and has a passion for all things related to content. She has formerly served in multiple roles at BubbleLife, including Digital Marketing Consultant, Account Executive, Business Editor, and Neighborhood Editor, helping expand the company from eight community websites in Dallas-Fort Worth to more than 250 nationwide. When out of the office, Sarah can typically be found listening to live music and engaging in a never-ending hunt for the best queso in Dallas.