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22 July 2013

What’s a Good Call to Action?

A “call to action” is a sales message that promotes a sense of urgency, encouraging potential customers to act on it immediately. The strongest calls to action emphasize a benefit to the viewer such as “Save” or promise something of value such as “10 Tips for…”

All of your business’s advertisements and promotional materials need to have a strong call to action in order to help elicit a response from potential clients.

A good call to action must be compelling and specific, while preferably emphasizing the benefits of your product or service. On top of that, it needs to be short enough to engage the reader and include information about how to get in contact with you.

Here are some examples of good calls to action that have been used by BubbleLife’s clients and generated results:

• Contractor
“Looking to redo your bathroom or kitchen? __________ can help turn your dreams into a reality. Click here or call xxx-xxx-xxxx to learn more.

“Register your little one for preschool. Call xxx-xxx-xxxx today to schedule a tour and learn more about your child’s first school experience.”

Insurance Agent
Protect Your Employees: Develop a benefits package that allows you to attract and retain good employees. Click here or call __________ at xxx-xxx-xxxx to learn more.

• Transportation Service
Travel in Reliable Comfort and Style: With vehicles ranging from personal and corporate limos to party buses, __________ is ready to help you get around in comfort and style. Click here or call xxx-xxx-xxxx for more information and rates.”

Other ideas for creating good calls to action are to promote a limited time offer or a special event that you’re having, since both have a sense of urgency.

Sarah Griffith is a 2011 graduate of Baylor University with a degree in Journalism-Public Relations. Currently an Account Executive at BubbleLife Media, she has formerly served as a Business Editor and Neighborhood Editor for the company. When out of the BubbleLife offices, Sarah's interests include live music, exploring Dallas and all things PR.