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15 March 2012

My Website Looks Great, What’s Wrong With That?

There is nothing wrong with a great looking website if that’s all you want. But most local businesses also want their website to make the phone ring and generate sales. A great looking website doesn’t, by itself, achieve these goals.

A website is the transition from marketing to sales – where advertising stops and customer acquisition begins.

When done right, a website takes the interest generated from a Google search, a direct visit or link from local advertising and turns that interest into a phone call or an email lead. When done wrong, a website is just one more rabbit trail a customer goes down before they buy from a competitor.

Here’s some quick rules of thumbs to use to see if your website is achieving the right goals?

  1. Would you direct someone you meet at a party to your website for more information? Do you trust it to close the deal?
  2. Has someone filled out the lead capture form on your website in the last month?
  3. Has someone called the phone number on your website?

If the answers to any of these are no, then your website may be attractive but not doing its job. There is a solution to this problem. BubbleLife Media routinely turns great looking websites into great looking websites that generate results.

Want Your Website to Generate Sales?

If you are interested in turning your website into a great performing website, give us a call.  Our affordable and sales-focused solutions are ideal for maximizing results and minimizing costs. We promise we’ll make it easy.

Jeff is the President and CEO of BubbleLife Media, the publisher of, DFW's largest neighborhood news source, and a leading provider of neighborhood marketing solutions. Jeff has always been a technology entrepreneur including founding and leading one company that ranked 26th on Inc. Magazine’s list of Fastest Growing Private Companies, held an IPO and sold to McAfee.