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22 July 2013

Can I Stop Advertising When the Phone Starts Ringing?

When it comes to a business’s advertising strategy, there is one general rule that shouldn’t be forgotten or overlooked: Remain consistent.

All too often, businesses assume that once they get a few leads, they no longer need to continue with their advertising efforts, undervaluing the importance of consistently getting their message in front of old and potential new clients.

Let’s quickly dive into a few reasons why continuing your business’s advertising plan even after your phone has started to ring is crucial:

Consistent Advertising Increases Brand Awareness
Your company is your brand. By repeatedly getting your message in front of your targeted audience, you can maintain top-of-mind awareness so they will think of you before a competitor when in need of your services.

It Takes Repetition to Get Your Message Across
It can take up to 10 exposures of your ad before a potential client may even notice its message. If you stop advertising after you get a few leads, you are missing out on more potential new clients.

Consistency and Success Go Hand-in-Hand
Businesses often have the misguided mentality of, “if this one ad placement doesn’t generate leads immediately, I need to try something different, somewhere else.” In order to get results, you need to pick a platform that reaches your targeted demographic and then advertise consistently to get your message across.

Overall, make sure that when you’re ready to launch an advertising campaign, you are able to do it consistently — that’s how you will generate the results you desire.

Sarah Griffith is a 2011 graduate of Baylor University with a degree in Journalism-Public Relations. Currently an Account Executive at BubbleLife Media, she has formerly served as a Business Editor and Neighborhood Editor for the company. When out of the BubbleLife offices, Sarah's interests include live music, exploring Dallas and all things PR.