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22 July 2013

Can I Stop Advertising When the Phone Starts Ringing?

When it comes to a business’s advertising strategy, there is one general rule that shouldn’t be forgotten or overlooked: Remain consistent.

All too often, businesses assume that once they get a few leads, they no longer need to continue with their advertising efforts, undervaluing the importance of consistently getting their message in front of old and potential new clients.

Let’s quickly dive into a few reasons why continuing your business’s advertising plan even after your phone has started to ring is crucial:

Consistent Advertising Increases Brand Awareness
Your company is your brand. By repeatedly getting your message in front of your targeted audience, you can maintain top-of-mind awareness so they will think of you before a competitor when in need of your services.

It Takes Repetition to Get Your Message Across
It can take up to 10 exposures of your ad before a potential client may even notice its message. If you stop advertising after you get a few leads, you are missing out on more potential new clients.

Consistency and Success Go Hand-in-Hand
Businesses often have the misguided mentality of, “if this one ad placement doesn’t generate leads immediately, I need to try something different, somewhere else.” In order to get results, you need to pick a platform that reaches your targeted demographic and then advertise consistently to get your message across.

Overall, make sure that when you’re ready to launch an advertising campaign, you are able to do it consistently — that’s how you will generate the results you desire.

Sarah Griffith is Executive Editor of, an Advice Interactive Group product. She’s worked with BubbleLife since 2011, transitioning to Advice during BubbleLife’s acquisition in 2017. Sarah has a Bachelor of Arts degree in Journalism-Public Relations from Baylor University and has a passion for all things related to content. She has formerly served in multiple roles at BubbleLife, including Digital Marketing Consultant, Account Executive, Business Editor, and Neighborhood Editor, helping expand the company from eight community websites in Dallas-Fort Worth to more than 250 nationwide. When out of the office, Sarah can typically be found listening to live music and engaging in a never-ending hunt for the best queso in Dallas.