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11 September 2010

Why All Customers Are Not Created Equal?

When planning your marketing strategy, it helps to have a primary goal that you want to accomplish. For most businesses this primary goal is typically “more customers”. However, this may be a misdirected or incomplete strategy. For example, some customers:

  • Spend more than others
  • Are easier to service
  • Generate more repeat business
  • Generate more referrals
  • Are worth more over their lifetime

Targeting these types of customers rather than just any customer generates the best return on your marketing.

Jeff is the President and CEO of BubbleLife Media, the publisher of, DFW's largest neighborhood news source, and a leading provider of neighborhood marketing solutions. Jeff has always been a technology entrepreneur including founding and leading one company that ranked 26th on Inc. Magazine’s list of Fastest Growing Private Companies, held an IPO and sold to McAfee.