Find My Community News Website! Get connected to everything local. Click here!
Writing fluff content about your business just isn’t enough. For people to read your articles, you have to go beyond the basics of your company and provide informational content directed at your reader.
For example, instead of telling people about the award your business recently won, provide a real-life customer testimonial that demonstrates why your company was selected for the award. Though it is important for potential customers to be aware of your qualifications, once again, show them why you’re qualified by sharing your expertise. If you’re a dentist, don’t just tell readers about your services — share your knowledge with useful information like “How to Get Rid of Bad Breath. Simple Steps to Defeat the Most Common Social Disease.” This is not only more interesting than a parade of awards and education, but also beneficial to the reader.
Without an incentive (a deal or helpful knowledge), readers are highly unlikely to care about what you have to say. You must entice readers with catchy headlines to prompt the initial click. Otherwise, readers will keep scrolling and will miss your message, regardless of its quality.
Sarah Griffith is Executive Editor of BubbleLife.com, an Advice Interactive Group product. She’s worked with BubbleLife since 2011, transitioning to Advice during BubbleLife’s acquisition in 2017. Sarah has a Bachelor of Arts degree in Journalism-Public Relations from Baylor University and has a passion for all things related to content. She has formerly served in multiple roles at BubbleLife, including Digital Marketing Consultant, Account Executive, Business Editor, and Neighborhood Editor, helping expand the company from eight community websites in Dallas-Fort Worth to more than 250 nationwide. When out of the office, Sarah can typically be found listening to live music and engaging in a never-ending hunt for the best queso in Dallas.
