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22 July 2013
Email Marketing

What is CAN-SPAM?

The Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003 (CAN-SPAM) regulates commercial email and requires businesses to allow recipients to opt-out of future messages.

CAN-SPAM does not require a business to get a person’s permission to send them an email, but it does require the business to allow people to unsubscribe from receiving additional emails.

Here are other CAN-SPAM provisions that affect email marketing:

• Almost all emails must include the business’s mailing address;
• Deceptive content is prohibited, such as fraudulent subject lines and return addresses;
• Automated harvesting of email addresses from websites is prohibited;
• Businesses who have procured spammers’ services can be implicated.

Matt Cobb, an Account Executive at BubbleLife Media, graduated from Texas Tech University with bachelor's degrees in advertising and journalism. He has written articles that have been featured in a variety of publications, including The Daily Toreador, Lubbock Avalanche-Journal, Lubbock Magazine and In addition to writing, Matt is well-versed in the advertising realm, having spent time with an agency in Lubbock and managing client accounts at BubbleLife Media.