Google is always working to improve the search results for a given query. As of last count, Google uses over 200 factors to come up with the right results. The most popular of these is known as PageRank or the number of incoming links. Yet, PageRank is just one of 200. And, to make matters a little more confusing, these factors change as Google determines new ways to create better results.
So, how can a business get highly ranked on Google? The first rule is to give up on trying to get highly rated for a broad query like “restaurant” or even “dallas restaurant” and focus on narrower queries like “restaurant near 75205″ or “indian restaurant in highland park”. Make sure your website has the location and text that Google can find. Then, follow these other tips that help:
If every business was great at the above steps, it might be difficult to get on the front page of results. But surprisingly, most businesses still don’t take follow these steps. Remember it’s not important to be the best, you just have to be better than your competitors to get Google to notice.