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22 July 2013

Why Should I Survey My Customers?

This one’s easy. Because surveying is a free and efficient way to gather intel on your customer base and thus, the health of your business. We probably can’t give you an exhaustive list, but these are just a few solid cases for surveying your business’ customers:

1.    Your customers will appreciate being asked for your opinion of the services your business offers. In a world as technologically driven and unfortunately, impersonal at times, people really value when companies give them the chance to share about their experiences. Whether the feedback is positive or negative, customers always like being asked because it means you don’t just care about making a sale – you care about the customer, too.

2.   Receiving feedback helps you develop your business strategies and therefore, customer loyalty. When they have an opportunity to be honest with you and lines of communication are open, they’re more likely to stick around. Plus it could be a way for you to learn more about your competitors. Customers might even divulge what made them go with your business over others.

Customer feedback is like a secret weapon for a business – it will help you put your finger on just what makes them happy. If you keep making them happy, you develop a loyal customer base that will be willing to refer you to others. A win-win for everyone!

3.    Getting information via surveys allows you the chance to get to know your customers better. Ask a couple of questions regarding demographics so you can better profile your customer base. You won’t want to ask too many of these or your customers will get bored and quit the survey. Engage your customers with questions so you can really get to know them – then you’ll be able to better serve them.

For more information on developing successful customer surveys, click here.

Sarah Griffith is Executive Editor of, an Advice Interactive Group product. She’s worked with BubbleLife since 2011, transitioning to Advice during BubbleLife’s acquisition in 2017. Sarah has a Bachelor of Arts degree in Journalism-Public Relations from Baylor University and has a passion for all things related to content. She has formerly served in multiple roles at BubbleLife, including Digital Marketing Consultant, Account Executive, Business Editor, and Neighborhood Editor, helping expand the company from eight community websites in Dallas-Fort Worth to more than 250 nationwide. When out of the office, Sarah can typically be found listening to live music and engaging in a never-ending hunt for the best queso in Dallas.