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22 July 2013

Why Should I Survey My Customers?

This one’s easy. Because surveying is a free and efficient way to gather intel on your customer base and thus, the health of your business. We probably can’t give you an exhaustive list, but these are just a few solid cases for surveying your business’ customers:

1.    Your customers will appreciate being asked for your opinion of the services your business offers. In a world as technologically driven and unfortunately, impersonal at times, people really value when companies give them the chance to share about their experiences. Whether the feedback is positive or negative, customers always like being asked because it means you don’t just care about making a sale – you care about the customer, too.

2.   Receiving feedback helps you develop your business strategies and therefore, customer loyalty. When they have an opportunity to be honest with you and lines of communication are open, they’re more likely to stick around. Plus it could be a way for you to learn more about your competitors. Customers might even divulge what made them go with your business over others.

Customer feedback is like a secret weapon for a business – it will help you put your finger on just what makes them happy. If you keep making them happy, you develop a loyal customer base that will be willing to refer you to others. A win-win for everyone!

3.    Getting information via surveys allows you the chance to get to know your customers better. Ask a couple of questions regarding demographics so you can better profile your customer base. You won’t want to ask too many of these or your customers will get bored and quit the survey. Engage your customers with questions so you can really get to know them – then you’ll be able to better serve them.

For more information on developing successful customer surveys, click here.

Sarah Griffith is a 2011 graduate of Baylor University with a degree in Journalism-Public Relations. Currently an Account Executive at BubbleLife Media, she has formerly served as a Business Editor and Neighborhood Editor for the company. When out of the BubbleLife offices, Sarah's interests include live music, exploring Dallas and all things PR.