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9 February 2010

How Does Our Newsletter Work?

Each of our communities feature one or more newsletters that contain highly relevant local content. Behind the scenes there is a some smart setup combined with great deal of automation that assembles the articles and then delivers the newsletters (which we also call feedletters) to our website and via email to neighborhood readers. The following diagram lays out some of the process:

FeedLetter Diagram

Behind the scenes, content is:

  • Scanned for SPAM content
  • Coded for inappropriate language
  • Checked for previous submissions
  • Categorized
  • Corrected for URL link errors
  • Summarized

This allows our newsletters to provide a high quality of publication without the need for constant human intervention.

Jeff is the President and CEO of BubbleLife Media, the publisher of, DFW's largest neighborhood news source, and a leading provider of neighborhood marketing solutions. Jeff has always been a technology entrepreneur including founding and leading one company that ranked 26th on Inc. Magazine’s list of Fastest Growing Private Companies, held an IPO and sold to McAfee.