Who Cares About What I Have to Say?
Nobody cares about what you have to say. It sounds harsh, but it’s the truth. Existing and potential clients want to read about something that relates to them — their problems, their interests or their concerns — and how your business or organization can benefit them. If you provide relevant, helpful and interesting content that applies […]
Why Should My Content Be Written For Google?
Imagine if your favorite author had never shared his or her work with a publisher. Despite the quality of the content, readers would never see it, and it definitely wouldn’t end up on any bestsellers lists! The same concept applies when you write content for your website or blog without considering Google and other search […]
What are Some Effective Headlines?
Articles should have compelling headlines that attract attention, while at the same time conveying the general message of the story. Face it — a dull headline isn’t going to get noticed, and in turn, your article won’t get read, regardless of the quality of the content. To entice a reader to click your article, make […]
Hitting a Message Homerun
With a just a little thought, a good message can become a great message. What’s the difference? A recipient reads a good message. But, a recipient shares a great message with their friends and family. Turning a good message into a great message isn’t that hard. The key things that take a message up a level include: Benefit […]
What in the World is a Neighborhood Content Strategy?
Being middle aged, I don’t really think of 10 years as a long time. But, based on the amount of changes, the last 10 years has brought in neighborhood marketing, it may be remembered for its Jurassic qualities. Dinosaurs still marketing the same way they were 10 years ago may face extinction. Every customer or […]
200 Million Blog Posts
The link in this article references the 200 million blog post milestone celebrated at WordPress.com. That is a lot of blog posts. More importantly it is a lot of blog posts for customers to search through trying to find your blog posts. That is why where you put your blog is more important that what […]
Blogging for Results
HubSpot, a web marketing firm, recently completed a survey of their 2,500 business customers and compiled the results into some very interesting graphs and reports. The one that struck my attention was the one below: Clearly, they found a correlation between frequency of blog posts and new customers. But I think there are some other factors […]
How Does Our Newsletter Work?
Each of our communities feature one or more newsletters that contain highly relevant local content. Behind the scenes there is a some smart setup combined with great deal of automation that assembles the articles and then delivers the newsletters (which we also call feedletters) to our website and via email to neighborhood readers. The following […]