What is Content Repurposing?
So, you write an article. You’ve concluded that it’s interesting, informative and beneficial to existing and potential clients. Now what? Once you’ve distributed an article, it’s easy to forget about the work you’ve already done and move on to the next project in your marketing strategy. However, you’ve already put in the effort to create […]
What Should I Put on Twitter?
Let’s start with the basics: your Twitter bio (which can be only 160 characters or less) should include your business’ city and a very brief description of what the company does. Like we’ve discussed before, include relevant keywords in your bio so that if a customer were to search “plumber Dallas family owned,” for example, […]
What Should I Put on LinkedIn?
The primary social media site for use by professionals is LinkedIn. The site offers opportunities for individuals to network, find jobs and even conduct business, but many people are unsure of what they should post after they get their profiles created. Here are a few recommendations of good things to post to LinkedIn, which can […]
What Should I Put on Facebook?
Facebook — needless to say, this tool has revolutionized the way we communicate and share information. If you’re reading this, I’m assuming you’ve already created a Facebook page for your small business. If you don’t have one, get one NOW! Your business’ Facebook page can be a powerful, efficient and (most importantly) free way to […]
Where Can I Get News About My Business Published?
Getting your content published in media outlets like newspapers, magazines and digital publications is a difficult, competitive task. Even if your business has the newest, brightest concept, your chances of catching the attention of an editor among thousands of small business inquiries seem slim to none. Rather than waiting around for an article that probably […]
1 Trillion URLs – Where’s Mine?
In the simplest terms possible, Google is your friend. That’s because if you do the right things, Google will be the easiest way to tell searchers about your local business. Did you know that the World Wide Web hosts more than 100 million websites and that Google tracks more than 1 TRILLION URLs? Try not […]
How Can I Get Word-of-Mouth Sharing with My Content?
Think about the last time you shared a link through email or Facebook. What was it about? It’s likely that you shared it because you found it interesting and assumed others would, too. Consider this when you write content. Readers are more likely to share information they find helpful, humorous or inspiring. As a local business […]
Why Do Small Businesses Need to Write?
It’s not enough for your business to just have an online presence through directory listings, a website, and digital advertising campaigns. You’ve got to develop a full-fledged content strategy. Your business needs to write compelling content to push out online. Why should your business write articles, you want to know? Three simple but crucial reasons: […]
How Can I Use Videos and Images to Boost My Organic Results?
In “How Does Google Work?” we explained that Google recognizes text best. But that’s only partially true. The search engine also values text coupled with images in producing results for searchers. How does this apply to you? It means that you’ve got to think about how you can incorporate quality photos and short videos into […]
How Can I Get People to Read My Article?
Writing fluff content about your business just isn’t enough. For people to read your articles, you have to go beyond the basics of your company and provide informational content directed at your reader. For example, instead of telling people about the award your business recently won, provide a real-life customer testimonial that demonstrates why your company […]