Where Can I Get News About My Business Published?
Getting your content published in media outlets like newspapers, magazines and digital publications is a difficult, competitive task. Even if your business has the newest, brightest concept, your chances of catching the attention of an editor among thousands of small business inquiries seem slim to none. Rather than waiting around for an article that probably […]
1 Trillion URLs – Where’s Mine?
In the simplest terms possible, Google is your friend. That’s because if you do the right things, Google will be the easiest way to tell searchers about your local business. Did you know that the World Wide Web hosts more than 100 million websites and that Google tracks more than 1 TRILLION URLs? Try not […]
Why Do Small Businesses Need to Write?
It’s not enough for your business to just have an online presence through directory listings, a website, and digital advertising campaigns. You’ve got to develop a full-fledged content strategy. Your business needs to write compelling content to push out online. Why should your business write articles, you want to know? Three simple but crucial reasons: […]
How Can I Use Videos and Images to Boost My Organic Results?
In “How Does Google Work?” we explained that Google recognizes text best. But that’s only partially true. The search engine also values text coupled with images in producing results for searchers. How does this apply to you? It means that you’ve got to think about how you can incorporate quality photos and short videos into […]
How Can I Get People to Read My Article?
Writing fluff content about your business just isn’t enough. For people to read your articles, you have to go beyond the basics of your company and provide informational content directed at your reader. For example, instead of telling people about the award your business recently won, provide a real-life customer testimonial that demonstrates why your company […]