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23 May 2011
Categories
Advertising

What’s Inside Your Neighborhood Marketing Black Box?

Neighborhood marketing and advertising is often a black box. Money pours in at the top of the marketing black box and results (or sometimes the lack of) magically occur. What happens inside the block box is left a mystery. The information most businesses want to know can’t be seen. Did people see my ad? Did […]


5 April 2011
Categories
Advertising

Winning the Customer Pinball Challenge

It would be great if customers woke up in the morning with the express purpose of buying your product or service. Unfortunately, the path a customer takes to your front door may be a little less direct.  Think of this as the customer pinball game. Here’s how it works, with lots of breaks in between […]


17 January 2011
Categories
Advertising

Internet Deals – The Latest Fad or Here to Stay?

As the economy has slowed down, “deals” or aggressive price promotions have become a proven way to get new and repeat business. However, price promotion can be very expensive when you total the costs of the advertising and the lost revenue that went into the promotion. For deals to be successful, a business must see […]