hpdentist.com
highland_park_dental.bubblelife.com

A short-term investment helps develop long-term clients

Category
Dentist

Situation

Highland Park Dental offers state-of-the-art pediatric, cosmetic and general dentistry procedures, administered by a highly trained staff.  Despite the quality of dental care available from their practice, Dr. Erik Harrington and Dr. Aaron Jones felt that their practice was not as well known in the immediate community as desired.

Challenge

In their search for success, Dr. Harrington and Dr. Jones were trying a variety of marketing approaches with less than spectacular results. Despite focus and investment, their practice was still failing to reach customers within five miles of their front door.

Solution

BubbleLife Media was contacted to see if “one more cook in the kitchen” could help reach more prospects. The first step:  Set up a neighborhood promotion using our Pop Up Ad on BubbleLife.com that gave Highland Park Dental a low-cost way to put a price special in front of the neighborhood. Unlike Groupon, BubbleLife offered a deal designed to appeal to prospects that were highly likely to become long-term clients.

Within the first month, the neighborhood deal generated numerous new clients and got their name in front of thousands of local neighborhood prospects. From that initial success, BubbleLife has continued to improve results by:

• Redesigning their website to work better with Google search, capture leads and generate phone calls.
• Launching a neighborhood advertising campaign on BubbleLife.com to build on the success of their deal, and to keep their name in front of neighborhood prospects.
• Implementing a content strategy through their Advice Connect account to build their expertise and brand within the neighborhood.

Results

Since putting BubbleLife Media’s services to use, Highland Park Dental has seen an increase in new customer phone calls, witnessed quantifiable results from their deals and advertising, and more importantly, has been able to translate their marketing into longer-term client relationships. Advice Connect has given them an overview of all of their  local promotions and advertising efforts in one place and the ability to see the promotions that have worked better than others for long term planning.