fortworthavenue.org
fort_worth_avenue.bubblelife.com

A vast improvement in developing and distributing information

Category:

Non-Profit

Situation

As a small neighborhood non-profit, Fort Worth Avenue Development (FWADG) was struggling to get attention from their website designer and hosting company for basic changes to his proprietary solution.

Challenge

The volunteer nature of the organization meant that the problems of website usage and changes were often rotated from one person to another as board and membership changes occurred. This created frustration for everyone involved.

Solution

BubbleLife Media, working with a talented FWADG board member, created a new website based on WordPress – a well-supported open source solution.  BubbleLife linked the most frequently changing content on the website to BubbleLife’s Neighborhood Marketing Center. This created the ability for more people to add content to the website, who could be easily trained as they took on new responsibilities.

More importantly, FWADG’s Neighborhood Marketing Center meant that content could easily be:

• Distributed by email to all members
• Posted to social media
• New users could easily sign-up to join the email distribution list
• Previous content was easily accessible to those interested in the FWADG mission

As a small neighborhood non-profit, Fort Worth Avenue Development, FWADG, was struggling to get attention from their website designer and hosting company for basic changes to his proprietary solution. The volunteer nature of the organization meant that the problems of website usage and changes were often rotated from one person to another as board and membership changes occurred. It was frustrating for everyone involved.

BubbleLife Media, working with a talented FWADG board member, created a new website based on WordPress – a well-supported open source solution. Then, BubbleLife put the most frequently changing content into a Neighborhood Marketing Center. This meant that the website had to be touched infrequently, if at all, and content could be created by more people who could be easily trained as they took on new responsibilities.

More importantly, FWADG’s Neighborhood Marketing Center meant that content could easily be:

• Distributed by email to all members.
• Posted to social media.
• New users could easily sign-up to join the distribution list.
• Previous content was easily accessible to those interested in the FWADG mission.

Results

BubbleLife’s combination of website development and Neighborhood Marketing Center makes it much easier for FWADG to focus on their mission of helping the neighborhood while reducing the stress and hassle of their own volunteers.