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23 August 2010

Blogging for Results

HubSpot, a web marketing firm, recently completed a survey of their 2,500 business customers and compiled the results into some very interesting graphs and reports. The one that struck my attention was the one below:

Clearly, they found a correlation between frequency of blog posts and new customers. But I think there are some other factors that are reflected in this chart that are also driving the correlation. Companies that blog more are also more likely to:

  • Broadcast to Existing Customers- Customers who receive blog posts are more likely to pass the information on to their friends and family. Even though a blog reader is most likely an existing customer, they are also your opportunity to reach their network of contacts if you give them something to pass on.
  • Integrate their Online and In-Store Efforts- Businesses that blog more are also more proud of their blog and more likely to encourage new readers with sign up encouragements.
  • Become Findable in Search Engines – The more content about a business, the more for Google and other search engines to work with.
  • Become Findable in Neighborhood Websites – The more content about a business, the more likely neighborhood readers will see and learn about the business.

Creating and growing a blog take time, but the chart above gives businesses a compelling reason to keep it up. Though it takes some time, a business blog is often the least costly way of growing revenues.

For more charts and information from HubSpot, visit

Jeff is the President and CEO of BubbleLife Media, the publisher of, DFW's largest neighborhood news source, and a leading provider of neighborhood marketing solutions. Jeff has always been a technology entrepreneur including founding and leading one company that ranked 26th on Inc. Magazine’s list of Fastest Growing Private Companies, held an IPO and sold to McAfee.