You Look Familiar, But I’ve Forgotten Your Name
People forget birthdays, anniversaries, names and meetings. The list goes on. So, why should someone remember your business? Just because you provide a good product or service at a good price with excellent staff doesn’t mean customers will be back. But, it may not be intentional; chances are they just forgot. To keep from becoming […]
The “I Need More Customers” Checklist
When my coffee maker quit making coffee, I found the manual and started going through the checklist to diagnose the problem. So, if there is a checklist for coffee makers, why not one for neighborhood businesses that don’t generate enough customers? So, after a little background, I’ll give you one. Where Things Go Wrong Think […]
Through the Eyes of “the Google” – How Google Looks at Your Website
Your business website should always do two things well: Help Google tell searchers about your business. Convert web visitors to phone calls, leads or store traffic. Get these two things right and you’ll immediately see the results in your business. This article helps you understand how to solve the first problem. A future article will […]
Yelp! I’ve Got a Bad Review!
Why Doesn’t Yelp Show My Great Reviews? Yelp.com is a marvel of business reviews from everyday customers. I’ve used Yelp many times to locate a restaurant when in an unfamiliar city, and I’m not alone. Almost 50 million people visit Yelp every month. With over 18 million reviews, “Yelpers” have a lot to say about local […]
Your Customer is Up – Is Your Website?
Have you ever been asked for your phone number and you go blank? Most of us don’t call ourselves very often and those that do usually just get a busy number – go figure. A business website is a lot like our own phone number, we expect others to use it, but seldom use it […]
What’s Inside Your Neighborhood Marketing Black Box?
Neighborhood marketing and advertising is often a black box. Money pours in at the top of the marketing black box and results (or sometimes the lack of) magically occur. What happens inside the block box is left a mystery. The information most businesses want to know can’t be seen. Did people see my ad? Did […]
What in the World is a Neighborhood Content Strategy?
Being middle aged, I don’t really think of 10 years as a long time. But, based on the amount of changes, the last 10 years has brought in neighborhood marketing, it may be remembered for its Jurassic qualities. Dinosaurs still marketing the same way they were 10 years ago may face extinction. Every customer or […]