What is Open Rate?
When you send a mass email to your contacts, you are probably curious about how many of them read it. The “open rate” is a measurement of the amount of emails that are opened (or viewed) by the recipients. To calculate the open rate, you divide the number of opened emails by the amount of […]
What’s a Good Call to Action?
A “call to action” is a sales message that promotes a sense of urgency, encouraging potential customers to act on it immediately. The strongest calls to action emphasize a benefit to the viewer such as “Save” or promise something of value such as “10 Tips for…” All of your business’s advertisements and promotional materials need […]
What Directories Should I Be In?
The short answer is this: your business should be listed in as many places as possible. The beauty of the Internet is that your potential customers no longer have to wait for the Yellow Pages to be delivered to their doorsteps – they have endless amounts of information at their fingertips, and you can ensure […]
Why Local Business Advertising Fails
Reject the notion of the “blow-the-budget, try-it-all” advertising blitz and ditch the search for the new, bright and shiny marketing gimmick. It doesn’t exist. As much as I would like to be on the selling end of your expensive endeavor, I don’t want to listen to you complain in a month about how it didn’t […]
The Number One Secret to the Success of Your Local Business
I’ve never been one to mince words, and I recently had a client insist that advertising doesn’t work. My initial response — which I kept to myself — was why do so many people continue to advertise if it doesn’t work? I did write him back, however, and felt that many could learn from my explanation, so […]
Learn How to Increase Sales in 12 Minutes
Want to close more business and for higher amounts? This is one of the best primers on selling, I’ve seen in a long time. Great techniques simply explained in less than 12 minutes.
If Word-of-Mouth is Your Top Source of New Customers, You Might Have Problems
Let’s face it, the primary reason “word-of-mouth” often ranks as the top source of new customers is because most business owners don’t know how to find new customers themselves. Thus, it’s easier to let existing customers tell their friends about a business than it is for the business owner to learn new skills in marketing. […]
Are You Buying the “Latest Thing” Instead of Results?
Each day seems to bring a new “opportunity” to get found online through a new directory listing, an SEO redo of your website, or some social media buzz. Even the Dallas Morning News is jumping into the online fray with their 508 Digital offering which seems to combine all three. Everybody has something to sell […]
How Do Other Small Businesses Market in Dallas?
When your customers watched three local television stations, read one daily newspaper and had a phonebook in the cupboard, it was relatively easy to place an ad that made your business phone ring. Now, with hundreds of stations, thousands of news sites and hundreds of printed and online directories it’s much harder for your ad […]