Why Do Small Businesses Need to Write?
It’s not enough for your business to just have an online presence through directory listings, a website, and digital advertising campaigns. You’ve got to develop a full-fledged content strategy. Your business needs to write compelling content to push out online. Why should your business write articles, you want to know? Three simple but crucial reasons: […]
How Can I Use Videos and Images to Boost My Organic Results?
In “How Does Google Work?” we explained that Google recognizes text best. But that’s only partially true. The search engine also values text coupled with images in producing results for searchers. How does this apply to you? It means that you’ve got to think about how you can incorporate quality photos and short videos into […]
How Can I Get People to Read My Article?
Writing fluff content about your business just isn’t enough. For people to read your articles, you have to go beyond the basics of your company and provide informational content directed at your reader. For example, instead of telling people about the award your business recently won, provide a real-life customer testimonial that demonstrates why your company […]
Who Cares About What I Have to Say?
Nobody cares about what you have to say. It sounds harsh, but it’s the truth. Existing and potential clients want to read about something that relates to them — their problems, their interests or their concerns — and how your business or organization can benefit them. If you provide relevant, helpful and interesting content that applies […]
What is PR?
According to Public Relations News, “Public relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance.” At its core, PR is the act of distributing information about […]
Why Should I Survey My Customers?
This one’s easy. Because surveying is a free and efficient way to gather intel on your customer base and thus, the health of your business. We probably can’t give you an exhaustive list, but these are just a few solid cases for surveying your business’ customers: 1. Your customers will appreciate being asked for your […]
Why Should My Content Be Written For Google?
Imagine if your favorite author had never shared his or her work with a publisher. Despite the quality of the content, readers would never see it, and it definitely wouldn’t end up on any bestsellers lists! The same concept applies when you write content for your website or blog without considering Google and other search […]
What are Some Effective Headlines?
Articles should have compelling headlines that attract attention, while at the same time conveying the general message of the story. Face it — a dull headline isn’t going to get noticed, and in turn, your article won’t get read, regardless of the quality of the content. To entice a reader to click your article, make […]
What Are Organic Search Results?
Organic search results are what you see just below the yellow highlighted box of listings after a Google search. Simply put, organic results aren’t paid for, and non-organic results have been purchased by a business for a shot at greater visibility. Typically organic results start just before the fold. Here’s a secret: you don’t have […]
What is CAN-SPAM?
The Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003 (CAN-SPAM) regulates commercial email and requires businesses to allow recipients to opt-out of future messages. CAN-SPAM does not require a business to get a person’s permission to send them an email, but it does require the business to allow people to unsubscribe from […]