What Should I Put on LinkedIn?
The primary social media site for use by professionals is LinkedIn. The site offers opportunities for individuals to network, find jobs and even conduct business, but many people are unsure of what they should post after they get their profiles created. Here are a few recommendations of good things to post to LinkedIn, which can […]
What Should I Put on Facebook?
Facebook — needless to say, this tool has revolutionized the way we communicate and share information. If you’re reading this, I’m assuming you’ve already created a Facebook page for your small business. If you don’t have one, get one NOW! Your business’ Facebook page can be a powerful, efficient and (most importantly) free way to […]
How Do I Set Up My Online Directory Listings?
Each site will have a different process, but they’re all basically variations of each other. The good news is, once you have a business summary you’re comfortable with and all your information is accurate, you can submit the same listing to as many directories as you like. It will take a little bit of time, […]
Where Can I Get News About My Business Published?
Getting your content published in media outlets like newspapers, magazines and digital publications is a difficult, competitive task. Even if your business has the newest, brightest concept, your chances of catching the attention of an editor among thousands of small business inquiries seem slim to none. Rather than waiting around for an article that probably […]
1 Trillion URLs – Where’s Mine?
In the simplest terms possible, Google is your friend. That’s because if you do the right things, Google will be the easiest way to tell searchers about your local business. Did you know that the World Wide Web hosts more than 100 million websites and that Google tracks more than 1 TRILLION URLs? Try not […]
Can I Stop Advertising When the Phone Starts Ringing?
When it comes to a business’s advertising strategy, there is one general rule that shouldn’t be forgotten or overlooked: Remain consistent. All too often, businesses assume that once they get a few leads, they no longer need to continue with their advertising efforts, undervaluing the importance of consistently getting their message in front of old […]
Why Doesn’t My Advertising Work?
Have you tried advertising but feel like it hasn’t generated any results whatsoever? This could be attributed to several factors. — Reaching the Wrong Audience If you are a luxury car salesman in Plano, Texas, you want to make sure that high-income residents in your city and neighboring communities see your advertisements, so you need […]
Should I Be In Google Places?
Have you ever wondered whether entering your business into Google Places was worth your time? We’re here to tell you that it is. There are several reasons why: Having your business in Google’s business directory gives you the opportunity to put your website URL in the listing, which will help you build up relevancy inside […]
How Can I Get Word-of-Mouth Sharing with My Content?
Think about the last time you shared a link through email or Facebook. What was it about? It’s likely that you shared it because you found it interesting and assumed others would, too. Consider this when you write content. Readers are more likely to share information they find helpful, humorous or inspiring. As a local business […]
Why Isn’t Word-of-Mouth Enough?
Many small business owners rely heavily, if not solely, on word-of-mouth advertising. Often, this is because many feel they lack the knowledge and time to execute a marketing plan. Yes, word-of-mouth is free and effective, but in order to make it work, you have to constantly remind people to promote your company, and even then […]