Tips For Your Website’s Homepage
We often tell people that their marketing ends at their business’ website, and that’s where their sales pipeline begins. Your website should be working to help you generate business. Website not bringing in business? Check to see if your website follows best practices: Tip 1 – Explain what your business does on the front page. […]
How to Track Web Leads
Often times, new leads go to an inbox and good customer follow-up must compete with every other email received that day. After you’ve spent all that effort to get a lead, shouldn’t that lead deserve some special attention? BubbleLife Connect’s lead tracking feature gives you the ability to easily track new leads, their source and […]
What’s A Blog?
A blog is a website where one or multiple users contribute content relating to a certain interest, field or area of expertise. Blogs can be used for personal or business purposes, but they should always contain content that is updated on a regular basis with relevant, useful information. Blogs are the place for you to […]
Should I Blog?
Creating a blog for your business or organization is never a bad idea. We recently posted a blog post titled “Where Can I Get News About My Business Published?” where I shared the value of creating your own content. Blogs and content go hand in hand. Here’s why: Getting your content published in media outlets […]
What is CPM?
The abbreviation CPM is an advertising term that stands for “cost per thousand impressions” and is used to compare the cost of reaching potential customers. In online advertising, an impression is when an ad is displayed to a person on a webpage. So, if a person is viewing a webpage that has your ad somewhere […]
What is CTR?
One way to determine how successful an online advertising campaign has been is by looking at its Click Through Rate or CTR. CTR is a measurement of the amount of times your ads have been clicked on. To calculate a single ad’s click through rate, you must divide the number of clicks by the amount […]