What is PR?
According to Public Relations News, “Public relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance.” At its core, PR is the act of distributing information about […]
Why Should I Survey My Customers?
This one’s easy. Because surveying is a free and efficient way to gather intel on your customer base and thus, the health of your business. We probably can’t give you an exhaustive list, but these are just a few solid cases for surveying your business’ customers: 1. Your customers will appreciate being asked for your […]
Why Should My Content Be Written For Google?
Imagine if your favorite author had never shared his or her work with a publisher. Despite the quality of the content, readers would never see it, and it definitely wouldn’t end up on any bestsellers lists! The same concept applies when you write content for your website or blog without considering Google and other search […]
What are Some Effective Headlines?
Articles should have compelling headlines that attract attention, while at the same time conveying the general message of the story. Face it — a dull headline isn’t going to get noticed, and in turn, your article won’t get read, regardless of the quality of the content. To entice a reader to click your article, make […]
What Are Organic Search Results?
Organic search results are what you see just below the yellow highlighted box of listings after a Google search. Simply put, organic results aren’t paid for, and non-organic results have been purchased by a business for a shot at greater visibility. Typically organic results start just before the fold. Here’s a secret: you don’t have […]
What is CAN-SPAM?
The Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003 (CAN-SPAM) regulates commercial email and requires businesses to allow recipients to opt-out of future messages. CAN-SPAM does not require a business to get a person’s permission to send them an email, but it does require the business to allow people to unsubscribe from […]
What is Open Rate?
When you send a mass email to your contacts, you are probably curious about how many of them read it. The “open rate” is a measurement of the amount of emails that are opened (or viewed) by the recipients. To calculate the open rate, you divide the number of opened emails by the amount of […]
What’s a Good Call to Action?
A “call to action” is a sales message that promotes a sense of urgency, encouraging potential customers to act on it immediately. The strongest calls to action emphasize a benefit to the viewer such as “Save” or promise something of value such as “10 Tips for…” All of your business’s advertisements and promotional materials need […]
What Directories Should I Be In?
The short answer is this: your business should be listed in as many places as possible. The beauty of the Internet is that your potential customers no longer have to wait for the Yellow Pages to be delivered to their doorsteps – they have endless amounts of information at their fingertips, and you can ensure […]