What’s A Blog?
A blog is a website where one or multiple users contribute content relating to a certain interest, field or area of expertise. Blogs can be used for personal or business purposes, but they should always contain content that is updated on a regular basis with relevant, useful information. Blogs are the place for you to […]
Should I Blog?
Creating a blog for your business or organization is never a bad idea. We recently posted a blog post titled “Where Can I Get News About My Business Published?” where I shared the value of creating your own content. Blogs and content go hand in hand. Here’s why: Getting your content published in media outlets […]
What is Content Repurposing?
So, you write an article. You’ve concluded that it’s interesting, informative and beneficial to existing and potential clients. Now what? Once you’ve distributed an article, it’s easy to forget about the work you’ve already done and move on to the next project in your marketing strategy. However, you’ve already put in the effort to create […]
What is CPM?
The abbreviation CPM is an advertising term that stands for “cost per thousand impressions” and is used to compare the cost of reaching potential customers. In online advertising, an impression is when an ad is displayed to a person on a webpage. So, if a person is viewing a webpage that has your ad somewhere […]
What is CTR?
One way to determine how successful an online advertising campaign has been is by looking at its Click Through Rate or CTR. CTR is a measurement of the amount of times your ads have been clicked on. To calculate a single ad’s click through rate, you must divide the number of clicks by the amount […]
What Should I Put on Twitter?
Let’s start with the basics: your Twitter bio (which can be only 160 characters or less) should include your business’ city and a very brief description of what the company does. Like we’ve discussed before, include relevant keywords in your bio so that if a customer were to search “plumber Dallas family owned,” for example, […]
What Should I Put on LinkedIn?
The primary social media site for use by professionals is LinkedIn. The site offers opportunities for individuals to network, find jobs and even conduct business, but many people are unsure of what they should post after they get their profiles created. Here are a few recommendations of good things to post to LinkedIn, which can […]
What Should I Put on Facebook?
Facebook — needless to say, this tool has revolutionized the way we communicate and share information. If you’re reading this, I’m assuming you’ve already created a Facebook page for your small business. If you don’t have one, get one NOW! Your business’ Facebook page can be a powerful, efficient and (most importantly) free way to […]
How Do I Set Up My Online Directory Listings?
Each site will have a different process, but they’re all basically variations of each other. The good news is, once you have a business summary you’re comfortable with and all your information is accurate, you can submit the same listing to as many directories as you like. It will take a little bit of time, […]
Where Can I Get News About My Business Published?
Getting your content published in media outlets like newspapers, magazines and digital publications is a difficult, competitive task. Even if your business has the newest, brightest concept, your chances of catching the attention of an editor among thousands of small business inquiries seem slim to none. Rather than waiting around for an article that probably […]