Case Study – William Briggs, Architect
William Briggs, a noted local architect, has been designing new homes in the Park Cities and North Dallas area for almost 20 years.
For years, William had successfully relied on word-of-mouth referrals from previous clients and builders and never needed to advertise for business. When the economic downturn hit, everyone associated with the housing market felt the devastation. William knew that in order to survive, he needed make an investment in his business and advertise.
With money tight, BubbleLife recommended our annual standard advertising plan so that he would receive consistent long-term visible exposure. His online display ads are used to brand him as a “leading architect” while offering a free consultation for his call to action. His text ads are used as native content advertising to engage readers with his philosophy. The high repetition of views on the news websites and daily newsletter served to build his brand and boost his word-of-mouth among potential new customers in targeted neighborhoods.
Within the first month, William received 3 inquiries and one resulted in a large retainer to build a home. William has remained consistently visible and has captured mindshare as a leading architect in the area. Leads are not coming in daily but when they do come in, they are very qualified and typically convert into new business.