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Our Team

BubbleLife is led by the husband and wife team of Jeff and Saffie Farris. Jeff’s background in software and Saffie’s passion for neighborhood news gives BubbleLife a unique perspective on building better communities. Complemented by a strong management team with tremendous experience in both news reporting and small business growth challenges. BubbleLife is an advocate for readers and local merchants alike.

Jeff Farris

President / CEO

Jeff is a technology entrepreneur who has founded two companies that grew to over 150 employees with offices located in both the United States and Europe.

The first, Saber Software Corporation was a developer of network systems management software. Under Jeff’s leadership as President and Chief Executive Officer, Saber Software ranked number 26 of Inc. Magazine’s list of Fastest Growing Private Companies. Jeff led Saber Software to a successful initial public offering and positioned the company to become the industry leader for network systems management products according to IDC. Saber was acquired by Network Associates (McAfee). In the year prior to its acquisition, Saber Software achieved over $20 million in worldwide annual sales.

The second, e2 Communications was a provider of hosted email marketing communications infrastructure. As President and Chief Executive Officer, Jeff led e2 Communications to become the recognized technology leader with a global customer base of over 400 customers including JC Penney, Starbucks, Adobe and Anheuser-Busch. e2 Communications was sold in 2001 after reaching $8 million in worldwide annual sales.

Jeff has also served on various boards of directors and assisted with numerous technology startup companies. He has a Bachelor of Science in Computing and Information Sciences from Oklahoma State University.

Saffie Leedy Farris


Saffie was one of the original founders of In 2002, was the first online community site for the Park Cities neighborhood in Texas. Park Cities is the name given to the combination of the towns of Highland Park and University Park located in a “bubble” within the city of Dallas. Together, these cities share a common school district. Through, Saffie pioneered many of the core concepts in online communities, including the importance of mothers as a driving neighborhood demographic and the need for an extremely tight and positive hyperlocal focus. Initially featured reporting local events and encouraging online reader discussion. Over time, the website grew to include a regular email newsletter and local advertising.

Previously, Saffie served as the Operations Director of both iThink, Inc. and and played an instrumental role in the sale of these companies to Volaris Communications.

Saffie has a Bachelor of Arts from Southern Methodist University.