1 Trillion URLs – Where’s Mine?
In the simplest terms possible, Google is your friend. That’s because if you do the right things, Google will be the easiest way to tell searchers about your local business. Did you know that the World Wide Web hosts more than 100 million websites and that Google tracks more than 1 TRILLION URLs? Try not […]
Can I Stop Advertising When the Phone Starts Ringing?
When it comes to a business’s advertising strategy, there is one general rule that shouldn’t be forgotten or overlooked: Remain consistent. All too often, businesses assume that once they get a few leads, they no longer need to continue with their advertising efforts, undervaluing the importance of consistently getting their message in front of old […]
Why Doesn’t My Advertising Work?
Have you tried advertising but feel like it hasn’t generated any results whatsoever? This could be attributed to several factors. — Reaching the Wrong Audience If you are a luxury car salesman in Plano, Texas, you want to make sure that high-income residents in your city and neighboring communities see your advertisements, so you need […]
Should I Be In Google Places?
Have you ever wondered whether entering your business into Google Places was worth your time? We’re here to tell you that it is. There are several reasons why: Having your business in Google’s business directory gives you the opportunity to put your website URL in the listing, which will help you build up relevancy inside […]
How Can I Get Word-of-Mouth Sharing with My Content?
Think about the last time you shared a link through email or Facebook. What was it about? It’s likely that you shared it because you found it interesting and assumed others would, too. Consider this when you write content. Readers are more likely to share information they find helpful, humorous or inspiring. As a local business […]
Why Isn’t Word-of-Mouth Enough?
Many small business owners rely heavily, if not solely, on word-of-mouth advertising. Often, this is because many feel they lack the knowledge and time to execute a marketing plan. Yes, word-of-mouth is free and effective, but in order to make it work, you have to constantly remind people to promote your company, and even then […]
Why Do Small Businesses Need to Write?
It’s not enough for your business to just have an online presence through directory listings, a website, and digital advertising campaigns. You’ve got to develop a full-fledged content strategy. Your business needs to write compelling content to push out online. Why should your business write articles, you want to know? Three simple but crucial reasons: […]
How Can I Use Videos and Images to Boost My Organic Results?
In “How Does Google Work?” we explained that Google recognizes text best. But that’s only partially true. The search engine also values text coupled with images in producing results for searchers. How does this apply to you? It means that you’ve got to think about how you can incorporate quality photos and short videos into […]
How Can I Get People to Read My Article?
Writing fluff content about your business just isn’t enough. For people to read your articles, you have to go beyond the basics of your company and provide informational content directed at your reader. For example, instead of telling people about the award your business recently won, provide a real-life customer testimonial that demonstrates why your company […]
Who Cares About What I Have to Say?
Nobody cares about what you have to say. It sounds harsh, but it’s the truth. Existing and potential clients want to read about something that relates to them — their problems, their interests or their concerns — and how your business or organization can benefit them. If you provide relevant, helpful and interesting content that applies […]