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30 June 2012

Has This Happened to You?

A local business decided to advertise in local print media. The owner had to commit to multiple months and was assured that the media’s distribution and her great ad would generate customers. But after a few months and no calls, she began to wonder: Did my ad reach the people it needed to reach? Is […]

20 June 2012

Why Bubba’s is a Better Role Model than Apple

Many businesses look to Apple as a role model for exemplary customer service. Even large companies like JC Penney are trying to emulate Apple’s retail experience. But there are things in the Apple customer service model that don’t really apply to most neighborhood businesses such as: Ultramodern storefronts Cashless and paperless checkout Minimal inventory Abundance […]