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29 April 2011

What in the World is a Neighborhood Content Strategy?

Being middle aged, I don’t really think of 10 years as a long time. But, based on the amount of changes, the last 10 years has brought in neighborhood marketing, it may be remembered for its Jurassic qualities.  Dinosaurs still marketing the same way they were 10 years ago may face extinction. Every customer or […]

5 April 2011

Winning the Customer Pinball Challenge

It would be great if customers woke up in the morning with the express purpose of buying your product or service. Unfortunately, the path a customer takes to your front door may be a little less direct.  Think of this as the customer pinball game. Here’s how it works, with lots of breaks in between […]