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Getting your content published in media outlets like newspapers, magazines and digital publications is a difficult, competitive task. Even if your business has the newest, brightest concept, your chances of catching the attention of an editor among thousands of small business inquiries seem slim to none. Rather than waiting around for an article that probably won’t be written, take matters into your own hands and create a blog to accompany your company’s website.
With your own blog, you can post news and information about your business directly. Write informational, useful articles that benefit your reader by offering them free knowledge. This way, you’ve got a two-part strategy — your readers will be influenced to call, and search engines like Google, Bing and Yahoo will “see” your content, enhancing your company’s online visibility.
Sarah Griffith is Executive Editor of BubbleLife.com, an Advice Interactive Group product. She’s worked with BubbleLife since 2011, transitioning to Advice during BubbleLife’s acquisition in 2017. Sarah has a Bachelor of Arts degree in Journalism-Public Relations from Baylor University and has a passion for all things related to content. She has formerly served in multiple roles at BubbleLife, including Digital Marketing Consultant, Account Executive, Business Editor, and Neighborhood Editor, helping expand the company from eight community websites in Dallas-Fort Worth to more than 250 nationwide. When out of the office, Sarah can typically be found listening to live music and engaging in a never-ending hunt for the best queso in Dallas.
