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The Four Very Golden Rules of Online Marketing for the Local Business

Taking the Frustration Out of Online Marketing

Almost daily local businesses and organizations are bombarded with the latest fads in online marketing. Facebook? Twitter? LinkedIn? Yelp? New website? Adwords? Email? Text message? Directories? SEO? Instagram? How do you know where local business should spend their time and money and how can you tell what will pay off and which is just a waste of money?

This presentation gives local businesses and organizations the understanding they need to make sense of online marketing and make smart decisions about what they should do to make their online efforts pay off – even if their budget is $0.

Based on years of working with local businesses, this presentation turns the mystery of online marketing into simple to understand basics that can be applied by any business. Attendees are encouraged to read the book “Neighborhood Brands” before attending which can be downloaded for free here:


Jeff Farris
BubbleLife Media LLC

Jeff is a technology entrepreneur who has founded two companies that grew to over 150 employees with offices located in both the United States and Europe.

The first, Saber Software Corporation was a developer of network systems management software. Under Jeff’s leadership as President and Chief Executive Officer, Saber Software ranked number 26 of Inc. Magazine’s list of Fastest Growing Private Companies. Jeff led Saber Software to a successful initial public offering and positioned the company to become the industry leader for network systems management products according to IDC. Saber was acquired by Network Associates (McAfee). In the year prior to its acquisition, Saber Software achieved over $20 million in worldwide annual sales.

The second, e2 Communications was a provider of email marketing communications infrastructure. As President and Chief Executive Officer, Jeff led e2 Communications to become the recognized technology leader with a global customer base of over 400 customers including JC Penney, Starbucks, Adobe and Anheuser-Busch. e2 Communications was sold in 2001 after reaching $8 million in worldwide annual sales.